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Marketing communication, Global automotive

コード番号 NICOS-02
業界 自動車業界
職種 マーケティング職
仕事内容  Strategic marketing development and execution under supervision of head of marketing communication
 Execution of all activities of Marketing Communication
 Organizing motorsport marketing related activities
 Promote new product launch via cross media
 Planning and executing Porsche Japan brand strategy
 Executing holistic marketing programs, i.e. ATL/BTL/Event
 Generate new customers through innovative marketing plans
 Reinforce customer loyalty and prevent churn
 Maintain the PJ own medium according to the centrally developed program and layout by PAG including Social Media.
 Develop holistic marketing communication plan via ATL/BTL/Digital/Social Media/Event/Sponsorship
 Update the PJ homepage integrating the local (PJ/dealers) requirements.
 Supervise Porsche Customer Care Center.
 Manage relevant agencies and vendors
 Develop and execute dialogue marketing programs.
 Produce dialogue marketing related materials.
 Conduct marketing research to develop and execute PJ marketing strategy
 Monitor and analyze customer data of off-line and on-line

お求められる能力  Experience (minimum 5 years) in marketing, preferably in an international environment
 Change management education and experience
 Experience in the automotive industry
 Japanese verbal and written skills (Native)
 Good command of English language skills
 Innovative thinker
 Enthusiasm for Porsche brand, products and services
 Knowledge of modern methods, technologies and systems of learning/development
 Strategic and conceptual thinker with sense for what is achievable
 Excellent project management skills
 Excellent presentation skills
 Ability to work well with different target groups
 Ability to work independently as well as in (international) teams
 Works well under pressure
 Willingness to travel
英語力 Business Level
勤務地 東京都内
想定年収 700万円~850万円(経験や前職を考慮のうえ決定)

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